Google Partners with Roblox for Immersive Ads

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a day ago

Summary

Google and Roblox have partnered to offer immersive ads, which allows marketers to reach the younger Gen Z audience. This partnership enables advertisers to purchase and scale Roblox's Rewarded Video and other immersive ad formats.

Key Points

The partnership will allow advertisers to reach Roblox's 'tens of millions' of daily active users
Roblox creators can monetize their efforts through the Rewarded Video ads format
Tests of these ads saw completion rates of over 80%

Why It Matters

This partnership enables brands and agencies to effectively reach the younger Gen Z audience, which is crucial for any brand looking to expand its digital presence.

Author

Sarah Perez

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