Summary
TikTok launches 'For Artists' insights platform, providing artists with tools to promote their music, understand performance metrics, and engage with fans. The platform will help drive music trends and viral songs, expanding artist reach and growing their audience.
Key Points
Artists can create campaigns for upcoming releases and promote them on the social network
Platform provides access to performance data and fan insights
Selected fan videos will be displayed in a 'Music Tab Fan Spotlight' section of an artist's profile
Why It Matters
The launch of this platform could help artists expand their reach, grow their audience, and drive music trends on TikTok.
Author
Aisha Malik