🌐Bluesky Applies for .bsky Domain, Aiming for User-Controlled Online Identity
Bluesky Wants You to Own Your .bsky Domain
TL;DR
Bluesky has applied to make .bsky an internet domain suffix, aiming to give users cleaner, more personal online identities. The process could take up to 24 months if approved.
Bluesky has applied to make .bsky an internet domain suffix, aiming to give users cleaner, more personal online identities. If approved, users could turn their longer social handles into shorter, cleaner domain names. This move aligns with Bluesky's vision of an open web where users own their online presence, not rent it from platforms. The application process will take 18 to 24 months, with ICANN publishing the applications on October 7, 2026. Bluesky has no plans to sell or monetize the domains, focusing instead on user control and ownership.
Key Points
Bluesky has applied to make .bsky an internet domain suffix, aiming to give users cleaner, more personal online identities.
ICANN will publish the applications for new domains on October 7, 2026, including Bluesky's request.
The process of approving the application will take 18 to 24 months, with no plans to sell or monetize the domains.
Bluesky's application aligns with its vision of an open web where users own their online presence, not rent it from platforms.
Bluesky's CEO shared the company's application to make .bsky an internet domain suffix on Monday.
Why It Matters
If approved, users on Bluesky will be able to turn their longer social handles into shorter, cleaner domain names, like 'johndoe.bsky'. This move empowers users to control their online identity, a core principle of Bluesky's platform. However, the 18 to 24 month approval process means this feature is still a ways off.
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