💰Disney+ and Hulu Ad-Free Plans Now $21.99 a Month
Your streaming bill just got bigger
TL;DR
Disney+ and Hulu's ad-free plans are now $21.99 a month, joining Netflix and other services in price hikes. Expect more changes as Disney explores new revenue streams.
Disney has bumped up the price of its ad-free Disney+ and Hulu bundle to $21.99 a month, with standalone plans at $21.49 and $12.49 for ad-supported versions. This move follows similar hikes by Peacock and Apple TV, reflecting the streaming industry's shift towards higher subscription costs. Disney's revenue from streaming services has grown 11% to $5.5 billion in the third quarter of 2026, driven by previous price increases and subscriber growth. However, the company is also exploring new strategies like a free tier for Disney+ to stay competitive.
Key Points
Disney+ and Hulu's ad-free bundle now costs $21.99 a month, up from previous rates.
Ad-supported plans for Disney+ and Hulu are now $12.49 and $21.49 respectively, reflecting industry-wide price hikes.
Disney's streaming revenue rose 11% to $5.5 billion in Q3 2026, driven by subscriber growth and price increases.
Disney is exploring a free tier for Disney+ to stay competitive in the streaming market.
Disney recently hired its first-ever chief technology officer to drive innovation in its streaming services.
Why It Matters
If you're a subscriber to Disney+ or Hulu, your monthly bill just went up. The price increase reflects the streaming industry's trend towards higher subscription costs, impacting subscriber retention and service competitiveness. Disney's revenue growth shows the effectiveness of previous price hikes, but the company is also exploring new strategies to stay ahead.
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