💰Ema Raises $77M to Replace SaaS Seats With AI Employees
TL;DR
Agentic automation startup Ema raised a $77M Series B led by Bengaluru's Creaegis, bringing total funding to $140M. It prices by completed tasks, not seats or tokens, and claims 180% net dollar retention with customers like PwC, ADP and Microsoft.
Agentic automation startup Ema raised a $77M Series B led by Bengaluru's Creaegis, bringing total funding to $140M. It prices by completed tasks, not seats or tokens, and claims 180% net dollar retention with customers like PwC, ADP and Microsoft.

Key Points
Series B led by Creaegis, with Accel, Section 32 and Prosus adding; valuation more than 4x its 2024 round
Revenue up 50x in two years; bookings above $150M including multiyear contracts
Routes work across 150+ frontier and open-source models at close to 80% gross margins
Over 1M active enterprise users and 50+ active enterprise deals
Founded by ex-Google/Coinbase exec Surojit Chatterjee and ex-Okta exec Souvik Sen
Why It Matters
Outcome-based pricing is the real threat to seat-based SaaS, and Ema is betting incumbents end up as plain databases sitting underneath agents.
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