📺Emmys Streaming on Prime Video Starting 2027
Emmys Move to Prime Video, Global Streaming Deal
TL;DR
The Emmy Awards will stream on Prime Video starting 2027, marking the first dedicated home for the ceremony. Non-subscribers can watch too, as the show expands globally.
The Emmy Awards will stream on Prime Video starting 2027, marking the first time the ceremony has a dedicated streaming home. This move comes as the Emmys face potential viewership declines, with this year's ratings down nearly 10% from the previous year. The deal covers six years and allows the show to be watched in over 240 countries and territories, opening up new markets for the awards. Non-Amazon Prime subscribers can also watch the awards show on Prime Video, broadening the audience reach.
Key Points
Emmys will stream on Prime Video starting 2027, marking the first dedicated streaming home for the ceremony.
The deal covers six years, allowing the show to be streamed worldwide in over 240 countries and territories.
Non-Amazon Prime subscribers can watch the awards show on Prime Video, expanding the potential audience.
This year's Emmy ratings were down nearly 10% from the previous year, highlighting the need for a streaming shift.
The Academy of Motion Picture Arts and Sciences has also signed a deal with YouTube to stream the Oscars starting 2029.
Why It Matters
The move to Prime Video signals a significant shift in how major awards shows are consumed, with the Emmys expanding their reach globally. This change impacts how media companies and streaming platforms strategize their content distribution, especially for live events. The deal's global scope and multi-year commitment highlight the growing importance of streaming services in the entertainment industry.
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