🧶Everbloom's Renoa Becomes First New Fiber Class in 25 Years

Your next cashmere sweater might not come from a goat

The FTC just approved renoa as the first new fiber classification in 25 years, and it's made from waste. Everbloom takes cashmere scraps, wool trimmings, down, and feather lint, grinds them into a powder, mixes that with a biodegradable biopolymer, and extrudes the blend to mimic specific natural fibers. Cashmere is still expensive, fussy to wash, and hard on rangelands across Central Asia, so a credible substitute matters. If you buy or knit with premium fibers, this is the one to track. Everbloom's crewneck, knit gloves, and scarf are already in hand, and the scarf survived a tumble dryer without pilling or shrinking. Finishing can close the feel gap with cashmere without hurting washability. The catch? The first commercial product is a blend, roughly 20% renoa, not a full replacement. Numbers to hold onto: three years of development, a company-built AI model for material science, and a Q2 2027 target for the first product. Everbloom is headquartered in New York City, 15 floors above 5th Avenue. Watch for partner announcements, since the startup is still working with brands to get renoa into real products.