🧠Matiks Hits 300K Daily Users on Math and Brain Game App

Your brain-game feed just got a lot less AI slop

Matiks just proved there's still an appetite for human-made stuff. The India-based company's math, logic, and brain game app went from 22,000 daily users earlier this year to over 300,000 by September. That's a 13x jump, and the company says it's doing it while steering people away from AI-riddled timelines. Why should you care? If you build consumer apps, this is a clean example of growth without dark patterns. Matiks says it hasn't pushed in-game purchases or shown aggressive ad pop-ups. It only just started testing a subscription this month, and that's the real test. Watch whether the paywall holds up once growth stops being the priority. The numbers: 2.2 million monthly active users, a $10 million pre-Series A round led by General Catalyst, and over $13.5 million raised to date. The team is 41 full-time people. Most players are in India, but traction is showing up in the U.S., South Korea, and Japan, and localization is next. Jelo, an experimental game creation platform, is also in the works, and the new money is meant to scale it into more markets.