📱Meta Tests Full-Screen Video on Facebook in India
Facebook goes full-screen video in India
TL;DR
Meta is testing a full-screen video experience in India, pushing video to the forefront of Facebook. Users can opt out, but the shift is clear: video is king.
Meta is testing a full-screen video experience in India, where users are directed to video content upon opening the app. This move is part of a broader strategy to make video more central to Facebook, especially in markets where video consumption is high. Young adults in India spend about 60% of their time on Facebook watching videos, and 89% of Gen Z users use Reels daily. The test includes renaming the Video tab to 'Reels' and automatically sharing all new videos as Reels, regardless of format or length.
Key Points
Meta's test in India sends users directly to full-screen video upon opening Facebook.
Young adults in India spend 60% of their Facebook time watching videos.
89% of Gen Z users in India use Reels daily, indicating high engagement.
Meta renamed the Video tab to 'Reels' and is sharing all new videos as Reels.
India, with over 400 million users, is a key market for Meta's video strategy.
Why It Matters
If you're in India and use Facebook, the full-screen video test is changing how you consume content. For developers, this shift means rethinking how apps and features are designed to cater to a video-centric user base. The move is likely to influence global trends as Meta explores bringing this experience to the U.S. next year.
Comments
Be the first to comment
Enjoyed this article?
Get it daily. 7am. Free. Reads in 5 minutes.
Join 3,559 builders reading daily.