
Vertical Video Dominates Social Media
Snapchat launched Stories in late 2013, sparking the rise of vertical video on social media. By mid-2014, it was Snapchat's most popular feature. Instagram and TikTok quickly followed suit, launching their own versions by 2016 and 2018 respectively. Today, short-form vertical videos are everywhere, with platforms like YouTube reporting 200 billion daily views of Shorts at the end of 2025. This shift is driven by user behavior on smartphones and the ease of integrating ads into these formats.






