Skip to content
TechCrunch·

💰Databricks Grew From Tiny Startup to $190B Giant Through Enterprise Deals

Your startup needs enterprise deals, and Databricks shows how

TL;DR

Databricks, now valued at $190 billion and used by over 70% of the Fortune 500, got big by riding Microsoft's Azure partnership into enterprise accounts it couldn't reach alone. For startups, its playbook is the lesson: the tech alone won't close the deal.

Databricks went from scrappy startup to a $190 billion AI and data giant, and the path was less about the product and more about getting into rooms it couldn't get into alone. The company once couldn't even get a meeting with UBS, the Swiss bank. Then it became an Azure cloud partner, so its sales deals fell under Microsoft's terms, and suddenly doors opened. If you're building a startup, this is the uncomfortable truth. Your tech has to work, but that's table stakes. Enterprise buyers want to know the vendor won't blow up their procurement, security, or budget. Databricks' answer was to ride someone else's trust. Pick your channel partner carefully, because it may be the thing that gets you the meeting. The numbers tell the story. Databricks is valued at $190 billion and over 70% of the Fortune 500 are customers. Its partnership with Microsoft didn't just open meetings, it gave the company an advocate inside big accounts. The catch: the success created new problems, since Databricks now sells other startups' products under its own terms and cybersecurity setup.

Databricks Grew From Tiny Startup to $190B Giant Through Enterprise Deals — TechCrunch

Key Points

1

Databricks is valued at $190 billion and counts over 70% of the Fortune 500 among its customers, a reach most startups never approach in their lifetimes.

Keep reading — it's free

Enter your email to keep reading — plus the best of AI & tech, daily. Free, forever.

Also get
or

Already a member? Sign in

Databricksenterprise salesAzurestartupsAI go-to-market

Comments

Subscribe to join the conversation...

Be the first to comment