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🛒Microsoft Launches Copilot Checkout, Joining the AI Shopping Race

Microsoft Launches Copilot Checkout, Joining the AI Shoppin…

TL;DR

Microsoft unveiled Copilot Checkout, bringing AI-driven shopping and payment flows directly into its Copilot assistant.

Microsoft unveiled Copilot Checkout, bringing AI-driven shopping and payment flows directly into its Copilot assistant. The launch pits Microsoft against Amazon's Rufus, Google's agentic shopping, and OpenAI's commerce-focused ChatGPT features.

Key Points

1

AI-driven product discovery and in-chat checkout

2

Targets Amazon Rufus, Google, and OpenAI commerce

3

Integrated directly in Copilot surfaces

Why It Matters

Agentic commerce is shifting the internet's core traffic pattern from search to in-chat transactions, and whoever controls the checkout layer captures the most valuable part of the funnel.

microsoftcopilotai-shoppingagents

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