🤖YouTube Launches Custom Feeds for US Users
YouTube lets you tweak your feed with natural language
TL;DR
YouTube's Custom Feeds lets US users adjust their homepage feed using natural language requests. The feature uses large language models and will roll out on mobile, desktop, and TV.
YouTube has launched Custom Feeds, allowing US users to tweak their homepage feed using natural language requests. This feature uses large language models to process user requests and generate personalized content. If you're a content creator or a user looking to explore specific topics, Custom Feeds can help you discover videos that match your interests more closely. The feature will be available on mobile, desktop, and TV, and users can save multiple custom feeds. This is part of a broader trend of platforms giving users more control over their algorithmic feed.
Key Points
Custom Feeds uses large language models to process user requests and generate personalized content.
Users can save multiple custom feeds for different topics or moods.
The feature is designed to give users a low-stakes way to experiment with their algorithm.
YouTube tested a direct algorithm steering feature but decided against it due to user apprehension.
Custom Feeds can suggest potential additions to expand user requests, like 'uploaded this month' or 'without talking or commentary'.
Why It Matters
If you're a content creator on YouTube, Custom Feeds can help you reach users looking for specific topics. For users, it means a more personalized experience, with the ability to explore niche interests or moods. This feature is part of a larger trend of platforms giving users more control over their feed, like Meta's Your Algorithm on Instagram.
Comments
Be the first to comment
Enjoyed this article?
Get it daily. 7am. Free. Reads in 5 minutes.
Join 3,556 builders reading daily.